Desert, long journey, Gobi desert, hardship

Hiking in the Gobi Desert, observing the world and seeing oneself

Measure the world with footsteps, write legends with perseverance

Appreciate heaven and earth, enrich life, and let the soul keep pace. On May 26.30, 2024, Cheng Kechao, Chairman of Head International, ventured deep into the vast world with a challenge to his own limits and an exploration of life. After 4 days and 3 nights of brave journey, he triumphed in glory!

The 108 kilometer journey witnesses the power of ideals, perseverance, transcendence, and rebirth, illuminating the light of faith in the heart to move forward courageously. Say goodbye to the steel and cement of the city, step into the endless desert, without the beeping sound of WeChat or the urging sound of loudspeakers, only the wind in the sky and earth, the friction sound of trampling on the ground, and one's own voice. This is a dialogue with oneself, a dialogue with nature!

The march of the day is the courage to explore the unknown, while the gathering at night is the love for life. Camping in the desert, chatting under the starry sky, breaking the social barrier, enjoying the Roasted whole lamb and food feast, and the team singing and dancing together under the fireworks feast, adding a touch of touching and romantic color to this arduous journey!

No matter what the future holds, moving forward is the only option, just like entrepreneurship, there is no turning back. Just like when Head International was founded, a group of people, one heart, fighting together, winning together. From the initial 16 kilometers, 32 kilometers, and 48 kilometers, as I looked at the continuous flags along the way, I felt that I was getting closer and closer to my goal. Until I reached the finish line of 108 kilometers, I instantly felt that all the fatigue had dissipated. At that moment, there was only the joy of success and gratitude for each other!

Hiking is not only a form of asceticism, but also a way of cultivating the mind. It tests a person's will and hones their perseverance. There is no other way to choose on the Gobi Desert, only grit your teeth, push forward with all your might, and persistence is your only choice!

The Gobi Desert is like life, with a long road full, boundless heart, and endless journey. The endpoint is the starting point, and I believe that if there is a chance in the future, I will not hesitate to set off again!